Not ready for a website just yet? A domain name is still important because it allows you to establish your web address regardless of when or where you build your online presence. Domain forwarding is a quick and easy way to help you start personalising and marketing your online presence An online presence is where your business can live on the Internet. When paired with a domain name, you can open up possibilities by leveraging a website, social media page or online marketplace as your “home base” when doing business online. - whether you’re on social media, in an online directory or even in an online marketplace.
Check out this quick guide for how it’s done.
Your business might already be online with a social media page or with a shop on a marketplace, but have you considered if you stand out from the competition? What if you decide to move to another social media platform or marketplace? A quick and easy way to attract attention to your primary online presence – no website creation required – is by forwarding a .com domain name.
When you forward a domain name, you’re creating a rule that tells your domain name retailer or hosting provider to send those who navigate to your web address to the web location of your choice. You can typically change or update the rule anytime you’d like, so as your online presence changes or grows, the domain name can grow with you.
By doing this, you can work to gain the credibility and marketability that a domain name offers without having to launch your website just yet.1 You may also gain:
Now that we’ve gone over the benefits of domain forwarding, let’s break down the different types of forwarding and how each one can affect what your customers see in their web browser.
When working with a domain name retailer, you will likely have two options:
To start, you’ll need to have already registered a .com domain name and determined your destination web address.
Many domain name retailers generally follow a four-step process. Since every retailer’s process may differ, we recommend consulting their help centre or searching their site for specific instructions on how to forward a domain name.
To start, visit your domain name retailer’s website, and login to your user account. This may also be referred to as your “control panel” or “my account” depending on your retailer.
If you have registered multiple domain names with your domain name retailer, you’ll need to repeat these steps for each domain name you’d like to forward. These steps may vary depending on your domain name retailer.
Next you can decide if you want the domain name to be forwarded to a destination like your social media presence, online marketplace or online directory. Depending on your domain name retailer, you may also decide the type of forwarding you would like to choose (forwarding only vs. forwarding with masking).
Once the forwarding process is complete, your domain name retailer should notify you.
You’re now ready to grow your online presence with the help of a .com domain name.