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How to Forward a Domain Name

Avg. read time 4 mins

Not ready for a website just yet? A domain name is still important because it allows you to establish your web address regardless of when or where you build your online presence. Domain forwarding is a quick and easy way to help you start personalising and marketing your online presence An online presence is where your business can live on the Internet. When paired with a domain name, you can open up possibilities by leveraging a website, social media page or online marketplace as your “home base” when doing business online. - whether you’re on social media, in an online directory or even in an online marketplace.

Check out this quick guide for how it’s done.

Your business might already be online with a social media page or with a shop on a marketplace, but have you considered if you stand out from the competition? What if you decide to move to another social media platform or marketplace? A quick and easy way to attract attention to your primary online presence – no website creation required – is by forwarding a .com domain name.

What Does “Forwarding” a Domain Name Mean?

When you forward a domain name, you’re creating a rule that tells your domain name retailer or hosting provider to send those who navigate to your web address to the web location of your choice. You can typically change or update the rule anytime you’d like, so as your online presence changes or grows, the domain name can grow with you.


By doing this, you can work to gain the credibility and marketability that a domain name offers without having to launch your website just yet.1 You may also gain:

  • A memorable web address to use for marketing. After all, you want to advertise your own business, not the social media or e-commerce platform you’re on.
  • A consistent web address for your business, so that your customers can always find you as your business grows, or if you change which social media or e-commerce platforms your business uses online.
  • The flexibility to change or update the online destination a domain name can send visitors to at any time.
Did You Know?
As your business scales, a domain name can remain a consistent marketing tool, and perhaps more importantly, you can use it to launch your own website. In a 2019-2020 survey, 66% of respondents agreed that a business with its own website is more credible than one without.1

What Are the Different Ways to Forward a Domain Name?

Now that we’ve gone over the benefits of domain forwarding, let’s break down the different types of forwarding and how each one can affect what your customers see in their web browser.

When working with a domain name retailer, you will likely have two options:

  • Forwarding Only: When a person types in your business’s custom .com domain name in a web browser, they’re automatically forwarded to a destination web address of your choice. For many businesses, this option meets their general forwarding needs
    • Forwarding Options
      Forwarding Only
    • Visitor types in
    • Website URL Visitor Sees
    • Address Bar Displays
  • Forwarding with Masking: While this option is remarkably similar to the “forwarding only” option, there are few additional benefits. Unlike “forwarding only,” “forwarding with masking” helps ensure that your audience will continue to see the custom .com domain name in the address bar rather than another address from your social media or other platform. In addition, it lets you customise your business’s title and description to make it search engine friendly.
    • Forwarding Options
      Forwarding with Masking
    • Visitor Types In
    • Website Visitor Sees
    • Address Bar Displays

How Do I Forward a Domain Name?

To start, you’ll need to have already registered a .com domain name and determined your destination web address.

Many domain name retailers generally follow a four-step process. Since every retailer’s process may differ, we recommend consulting their help centre or searching their site for specific instructions on how to forward a domain name.

1. Login to Your Account With Your Domain Name Retailer

To start, visit your domain name retailer’s website, and login to your user account. This may also be referred to as your “control panel” or “my account” depending on your retailer.

2. Select the Domain Name You Wish to Forward

If you have registered multiple domain names with your domain name retailer, you’ll need to repeat these steps for each domain name you’d like to forward. These steps may vary depending on your domain name retailer.

3. Confirm the Destination of Where the Domain Name Will Be Forwarded

Next you can decide if you want the domain name to be forwarded to a destination like your social media presence, online marketplace or online directory. Depending on your domain name retailer, you may also decide the type of forwarding you would like to choose (forwarding only vs. forwarding with masking).

4. Save Your Changes

Once the forwarding process is complete, your domain name retailer should notify you.

You’re now ready to grow your online presence with the help of a .com domain name.

1 Websites, Branded Email Remain Key to SMB Internet Services. Custom Verisign® survey conducted by 451 Research (July 2020).

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